Content writing is the process of brainstorming. Writing the content in a proper way for the printing material is very important because the material is being used to present against the customer and/or to advertisement in the newspaper/magazine. A customer of the printing press, who has a product or the range of products and he wants to convey the message in the form of advertising material in the market or a specific target audience. So, it is must required to write the content in a proper way, easy to understanding and with the power to converting in a regular customer is necessory.
In so many cases, the printers are always busy regarding such problems like machine maintenance, labours absence, material purchasing, pre-press and post-press activities. So, it is must required to advise the client to contact the proper design agency where the full-time content writer(s) available. Extra ordinary printed copies are absolutely becomes a waste product if the content is not proper and error-free.
Not only in the printing industry, but content writing is also important for the website development, blog posts and articles, script for videos and podcasts, and entire social media marketing. So, designer and printer have must pay attention for the content writing.
German goldsmith Johann Gutenberg (1398 to 1468) was an inventor of the printing process. He was started his career in the small age of 13 years (1411) with his father. He was learning to manufacture the gold coins.During the learning process of manufacturing gold coin, he got an idea to get an impression on paper. Now that was the turning point of the invention.
It was the most important inventions in the history of humankind of fifteenth century (around 1448). His invention made possible the spread of knowledge to the common man. Before his invention most of the books were written by the hand!
Johann Gutenberg was lost everything in the journey of this invention. He is not only the inventor of the printing machinery, but he is the pioneer to help to spread the knowledge worldwide.
http://lemelson.mit.edu/resources/johann-gutenberg
How much is the printing industry worldwide ?
At the end of year 2018 the industry’s yearly turnover was $980* billion i.e. 98000* crores rupees as Indian currency. (*Figures can be varied as the source from the internet)
How and when the printing technology was started in India?
Printing industry first entered India from Goa. St. Ignatius of Loyola, in 1556, Father Gasper Caleza speaks of a ship carrying a printing press setting sail for Abyssinia from Portugal, to helping missionary work.
Started our journey in 1986 with Screen Printing, and continue developing with innovations like four color CMYK Printing in this type of manual/hand print process. Also print on any material and surface like Metal, Plastic, Acrylic, Glass and much more. We were also famous for the stickers gumming those decades.
