Collection of many elements like logo, advertising materials, stage design, sponsors, speakers, website, and much more are examples of event branding.
The main two parts of the event branding are :
1. Onsite Branding
Stage design with a backdrop, banners, and booths are examples of onsite branding.
2. Digital Branding
Website, imagery, and marketing are examples of digital marketing.
It is important to note that event branding is a part of event marketing but requires its own skill sets and strategies. With a thoughtful branding plan, you need to promote the event, create memorable moments for attendees, and know-how to gauge success. If you can make all of that happen, you’ll reap the rewards of a well-branded event.
German goldsmith Johann Gutenberg (1398 to 1468) was an inventor of the printing process. He was started his career in the small age of 13 years (1411) with his father. He was learning to manufacture the gold coins.During the learning process of manufacturing gold coin, he got an idea to get an impression on paper. Now that was the turning point of the invention.
It was the most important inventions in the history of humankind of fifteenth century (around 1448). His invention made possible the spread of knowledge to the common man. Before his invention most of the books were written by the hand!
Johann Gutenberg was lost everything in the journey of this invention. He is not only the inventor of the printing machinery, but he is the pioneer to help to spread the knowledge worldwide.
http://lemelson.mit.edu/resources/johann-gutenberg
How much is the printing industry worldwide ?
At the end of year 2018 the industry’s yearly turnover was $980* billion i.e. 98000* crores rupees as Indian currency. (*Figures can be varied as the source from the internet)
How and when the printing technology was started in India?
Printing industry first entered India from Goa. St. Ignatius of Loyola, in 1556, Father Gasper Caleza speaks of a ship carrying a printing press setting sail for Abyssinia from Portugal, to helping missionary work.
Started our journey in 1986 with Screen Printing, and continue developing with innovations like four color CMYK Printing in this type of manual/hand print process. Also print on any material and surface like Metal, Plastic, Acrylic, Glass and much more. We were also famous for the stickers gumming those decades.
